World Dairy Expo to start Tuesday

North America’s largest dairy cattle show, the World Dairy Expo, will start Tuesday at the Alliant Energy Center in Madison, where people can meet to network, research and figure out the best strategies for their dairy operation.

For its 53rd year, the annual expo is a global meeting place, bringing in people from about 100 countries and about 65,000 attendees in total across its five-day appearance.

“World Dairy Expo is the Super Bowl of the dairy industry,” said Laura Herschleb, the marketing manager for the World Dairy Expo.

About 2,300 cattle will be present at the expo. People can expect activities such as cattle contests and dairy seminars, as well as 850 different vendors who will explain a variety of equipment and technology related to the dairy industry. Also, U.S. Secretary of Agriculture Sonny Perdue is scheduled to attend and speak at a town hall session.

Herschleb said the expo is a great time for farmers to get off their farms and recharge. She said farmers can come to the expo and speak with experts to figure out what is and isn’t working in their dairy operations. Herschleb said education is a huge part of the expo.

New this year, the expo is releasing an app that allows people to connect with organizations and set up one-on-one meetings to discuss products and farming techniques.

“(The app is) a tool to enhance and further improve efficiencies and make the most of your time here at World Dairy Expo,” Herschleb said.

Herschleb said the expo is welcoming to families, and that it’s the best place to see huge pieces of equipment, many of which can be crawled on.

“Even if you think, ‘Am I part of the dairy industry?’ — if you eat food, you wear clothes, (then) you’re part of the dairy industry and you’re welcomed here,” Herschleb said.

The expo starts at 7:15 a.m. Tuesday and runs through Oct. 5 at 5:30 p.m. More information can be found on the World Dairy Expo’s website.

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