WISC-TV wins national Murrow award for excellence in innovation

WISC-TV wins national Murrow award for excellence in innovation
WISC-TV Assistant News Director and Chief Political Reporter Jessica Arp accepts Edward R. Murrow award for Excellence in Innovation in New York Monday night.

WISC-TV accepted the Edward R. Murrow award Monday night in New York City for excellence in innovation for the station’s coverage of the 2016 presidential election.

Hundreds of the nation’s top local and network journalists gathered in New York City on Monday for the 2017 RTDNA Edward R. Murrow Awards Gala.

Since 1971, the Radio Television Digital News Association has been honoring outstanding electronic journalism.

WISC-TV won the excellence in innovation award for the station’s 2016 presidential election coverage that included livestreams, digital interactivity, live interaction with news crews and political experts, in-depth reporting on air and online and extensive election night coverage.

“We are thrilled to be honored for not only quality journalism but for coming up with innovative ways to connect with new audiences,” WISC-TV News Director Colin Benedict said. “This is a reflection of our commitment to serve our community wherever they are.”

Watch the full award submission online.

WISC-TV won three national Murrow awards in 2016 : Overall Excellence, best newscast and feature reporting.