WISC-TV News 3 telethon raises more than $163K for Sun Prairie Disaster Relief Fund

WISC-TV News 3 telethon raises more than $163K for Sun Prairie Disaster Relief Fund

Viewers of WISC-TV News 3 gave more than $163,000 to help Sun Prairie families and businesses during an 18-hour telethon Tuesday.

The telethon, which began at 4:30 a.m. and ended at 10:30 p.m. Tuesday, was a partnership effort with the Bank of Sun Prairie to raise funds for the community affected by a gas line explosion on July 10. The bank is assuring that 100 percent of the funds will be distributed locally.

A grand total of $163,517 was raised in the daylong effort .

THANK YOU! The total is in, and together we raised $163,517 to help keep #SunPrairieStrong. pic.twitter.com/yG0sLbnRBZ

— WISCTV News 3 (@WISCTV_News3) July 18, 2018

“This is who we are,” said Elizabeth Murphy Burns, president and chief executive officer of Morgan Murphy Media, the parent company of WISC-TV. “We are members of our communities and here to inform, entertain but mostly to serve.”

Money is expected to go directly to families and businesses affected by the explosion, as well as community organizations Sunshine Place and the Sun Prairie Emergency Food Pantry.

“What happened to us a week ago Tuesday really took this city right to his knees and we were staggering,” said Mark Thompson, Emergency Food Pantry volunteer. “We needed others, and others stepped in and helped.”

News 3 highlighted those organizations in coverage Tuesday and shared compelling stories about those affected by the explosion, including Abby Barr , wife of firefighter Capt. Cory Barr who was killed in the explosion.

“We were compelled to act and the response was astonishing,” said Colin Benedict, vice president of news for MMM and news director at WISC-TV. “So many people in our viewing area asked us what they could do to help, and we tried to serve as a connection to those in need.”

Donations are still being collected by the Bank of Sun Prairie. If you’d like to donate, click here .