WIAA basketball tournament brings fans, dollars to Madison

WIAA basketball tournament brings fans, dollars to Madison

The WIAA boys’ basketball tournament continues to bring fans, as well as their dollars, into Madison.

Jamie Patrick, vice president of the Madison Area Sports Commission, said the tournament brings in around $7 million into Dane County’s economy. WIAA’s sports tournaments in Madison bring in a total of $21 million into the Dane County economy, Patrick said.

Ken Froelich, who said he travels from the Eau Claire area to attend the tournament every year, said Madison always has a great deal to offer.

“I think Madison in itself is a great place,” Froelich said. “So, I think it helps to have the enthusiasm. There’s a lot to do, there’s a lot of places to eat, it’s just a great place.”

Joey Mitchell, attending the tournament from a Milwaukee-area high school, said he likes that the tournament is in Madison.

“It brings a unique Wisconsin atmosphere that no other place can offer,” Mitchell said.

Patrick said area businesses have taken advantage of the tournament.

“You go to the hotels, you’ll see elevator stickers on many of the hotels that the teams are staying on, welcoming them,” Patrick said. “You’ll see advertising across the board to help get the word out, just different ways to welcome the fans.”

The tournament wrapped up Saturday.