Walker asks for $7M to launch ad campaign to reach new workers

Walker asks for $7M to launch ad campaign to reach new workers

Gov. Scott Walker hopes to bring more veteran and younger workers to the state, to the tune of $7 million.

He wants lawmakers to approve around $7 million to pay for a national ad campaign.

The goal will be to bring military veterans and their families to the state, as well as young professionals living in the Midwest.

Walker announced the new marketing effort Wednesday during a state Chamber of Commerce meeting.

This push comes as a technology company, Foxconn, continues its plan to open a factory in the southeastern part of the state.

“We love farms, but there’s a whole lot more to Wisconsin than that, particularly, from some of the exciting things millennials are looking forward to or want to be a part of, we got them in abundance in the state of Wisconsin,” Walker said.

Walker said the ad campaign would help fill a worker shortage in the state.

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