Von Maur to open at West Towne Mall next month

West Towne Mall
WISC-TV/Channel3000 file photo.

MADISON, Wis. — The Von Maur department store at West Towne Mall is set to open next month.

According to the company’s website, a ribbon-cutting ceremony is planned for 9:45 a.m. on Oct. 15. Doors will open to the public at 10 a.m. that day, with the first customers getting roses and chocolates.

In October 2019, it was announced that Von Maur would open at the mall, replacing the former Boston Store that closed a year prior. Work began in late 2020 to demolish the old Boston Store to make room for the new 85,000-square-foot retail space.

The store at West Towne Mall will be Von Maur’s second in Wisconsin, joining another in Brookfield.

Nationwide, the retailer, which got its start in Davenport, Iowa, in the late 1800s, currently has 37 stores in 15 states.