Visit Middleton launches new winter clothing drive

MIDDLETON, Wis. — As winter nears, Visit Middleton has launched a new winter clothing drive.

The city’s tourism department is hosting its new Keeping Neighbors Warm drive this year following the Wisconsin Department of Tourism’s decision to end its Big Bundle Up program. Visit Middleton used to take part in the state program, so when that ended, it created something new.

“This winter clothing drive is important to our community and residents around us, and it has become a valued seasonal tradition for the city,” tourism director Mari Olson said in a news release. “It was a simple decision to carry on — just under a new name.”

Donations of new or gently used winter gear can be dropped off starting Wednesday through Dec. 21 at the Keva Sports Center, the Middleton Public Library, Willy Street Co-op West and the Middleton Visitors Center.

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