Total Wine & More opening this week

The store will donate sales to Overture Center
Total Wine & More opening this week
Flickr photo by Rod

Total Wine & More is opening its West Towne Mall location Thursday, April 12, according to a release.

The location is the first in Madison and the third in Wisconsin. Total Wine & More is America’s largest retailer of fine wine, beer and spirits, according to a release

“We have had great success in Brookfield and Greenfield, and this new Madison store will once again offer Total Wine & More’s signature experience and customer service, expert staff and extensive selection,” Edward Cooper, vice president of public affairs and community relations, said.

During the grand opening weekend, there will be wine, beer and spirits tastings and special giveaways. Ten percent of proceeds from wine sales will go to the Overture Center for the Arts.

Along with a large selection of wines, beers and spirits, Total Wine & More will offer a fully stocked cigar humidor and education classes in the Wine Education Center. Customers can also get freshly-poured growlers at The Brewery District.

According to the release, the Madison store has 23,000 square feet of retail space with more than 8,000 wines, 3,000 spirits and 2,500 beers. They also sell more than 200 cigars and accessories.

The store is giving away free gifts and coupons to customers from 9 a.m. to 6 p.m. on April 12.