Tonight at 10: Monona business saves appliances by repairing them instead of throwing them away

Increasingly we are becoming a throwaway society, especially when it comes to electronics and small appliances. Your coffee maker quits, you throw it away and get a new one.

Last year, in Madison alone, the city collected over 326 tons of electronics. That’s anything with a plug. Some of it gets recycled, but the rest ends up in the landfill. But there is another option: How about getting it fixed, instead?

Kiefer Appliance on Monona Drive does just that. Wayne Kiefer and his son Kip save Grandma’s old mixer, lamp or clock the old-fashioned way: They mostly repair things from the pre-digital era.

“We had four employees plus myself,” Wayne Kiefer reminisced. “That’s when it was in its hay day and we fixed a lot of things, but that was when you could fix toaster ovens and mixers. And all this little stuff, it’s just not repairable now. Nobody wants to fix it.”

Tonight on News 3 Now at 10, Mark Koehn shares more about how this business is making a difference in our community.

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