The Soap Opera has been a downtown mainstay since 1972

The shop provides natural products

Since opening in 1972, The Soap Opera has emphasized natural and organic ingredients used in all of its products.

When husband and wife duo Stacey and Sean Scannell purchased the shop from longtime owners Chuck Bauer and Chuck Beckwith in January 2016, the Scannells vowed to uphold the same eco-friendly values and make The Soap Opera even more sustainable.

Stacey Scannell says The Soap Opera runs on 100 percent green power, which gives back to the environment instead of hurting it. The Scannells also switched to a green server on which to run the shop’s website, saving energy and reducing carbon dioxide emissions. The Soap Opera has been a downtown mainstay since 1972

The store reuses packaging materials, encourages individuals to refill product bottles by offering a shopping discount and sells organic, vegan and all-natural merchandise.

“All of our products have an eco-friendly background typically, so we aren’t going to buy something that’s going to hurt your body,” Scannell says.

While The Soap Opera features some mainstream goods, it has an expansive selection of locally produced items and its own line of products. Scannell says the line includes seven types of lotion, three shampoos and conditioners, a variety of body washes, male shaving supplies and face products.The Soap Opera has been a downtown mainstay since 1972

Each item in the house line can be custom scented. Scannell says they offer more than 250 therapeutic-grade essential oils and fragrance oils. With the custom scenting, individuals can choose the strength of the scent.

“From the second you’re born until you are in your 80s or 90s, we have something for you,” Scannell says.

Must-Haves

R&R: Soothe sore muscles and relax with a lavender chamomile-scented eye pillow. $12.99The Soap Opera has been a downtown mainstay since 1972

Throwing Shade: Pacifica’s Power of Love eyeshadow palette not only has 10 colors with a creamy finish, but it’s also vegan and cruelty-free. $19.99The Soap Opera has been a downtown mainstay since 1972

Only the Essentials: Choose from 250 therapeutic-grade essential oils and fragrance oils to mix into beauty products or use as perfume. $7.95-$50The Soap Opera has been a downtown mainstay since 1972

Pucker Up: Keep lips moisturized with The Soap Opera’s own natural lip balm made of shea butter, cocoa butter and aloe vera. $2.99 The Soap Opera has been a downtown mainstay since 1972

Smell the Roses: Former Soap Opera co-owner Chuck Beckwith helped design Crabtree & Evelyn’s Evelyn Rose products, including the body cream. $40The Soap Opera has been a downtown mainstay since 1972

So Fresh and Clean: The Soap Opera’s organic face wash will leave skin feeling fresh and smooth. $3.95-$24.95The Soap Opera has been a downtown mainstay since 1972

Bath Time: While bath melts by BRUBAKER are shaped like desserts, the real treat is how your skin will feel after use. $3.99 for one, $11.37 for threeThe Soap Opera has been a downtown mainstay since 1972

The Soap Opera
319 State St.
251-4051, thesoapopera.com

Maija Inveiss is digital content editor of Madison Magazine.