The Faces of Honest Car Sales: Kayser Automotive Group

The Faces of Madison 2020
Kayser Automotive Group
Ryan, Sean and Brendan Baxter

Unlike with many other car dealerships, at Kayser Automotive Group, guests can walk away with a confident purchase, said Kayser President Sean Baxter.

The car dealership is unique in the area because it doesn’t negotiate prices, its employees don’t work on commission and it offers a three-day money-back guarantee.

“We want the car-buying experience to be simple, fun and exciting,” Baxter said. “We don’t want customers to be intimidated or feel like they have to be professional negotiators.”

Their approach is different because they want their customers to come back and purchase more cars in the future, he said. But a family that feels like it got ripped off by a stereotypical salesman won’t create returning guests.

Baxter, who has been with Kayser Automotive Group for 20 years, said the company learned through experience what its customers truly want when purchasing a car.

“You want to buy with confidence,” he said. “And we understand that.”

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