The Faces of Bird Watching: Wild Birds Unlimited Nature Shop

The Faces of Madison 2020
The Faces of BiWild Birds Unlimited Nature Shop
First Row: Gail Smith, Jan Ross (owner), Maddie Ray (assistant manager), Bob Ross (owner); Back Row: Jill Nisson, Annette Slocum, Jennifer Morgan, Heather Maxwell (assistant manager); Steve Sample (store manager); Not pictured: Allisanne Apple, Dawn Anderson, Katrina Anderson, Matt Berthoud, Marcy Endres, Sharon Johnson, Lori Sheehan, Rebecca Zamora-Green, and Arash Soltaninassab

Wild Birds Unlimited Nature Shop aspires to educate customers first and foremost. When you visit the store or attend one of its free monthly seminars, the staff’s objective is to help you enhance your bird-watching experiences.

“At Wild Birds Unlimited, there’s a reason we’re called a nature shop,” said store owner Bob Ross. “All of our associates know birds and enjoy the hobby of bird-watching. My wife, Jan, and I have been bird-watching most of our lives, and Jan has enjoyed teaching children as a naturalist in the Madison School Forest.”

The products you can purchase at Wild Birds Unlimited exist to help wild birds survive: bird feeders and houses, top-quality bird food and specialty food, field guides, children’s books, binoculars, spotting scopes and unique nature gifts. Since 1986 Wild Birds Unlimited has become the place to go for what you need to feed and take care of wild bird populations and bring birds into your backyard.

“‘We bring people and nature together and we do it with excellence®’ is our motto,” Ross said.

8402 Old Sauk Rd., Middleton, 608.664.1414,

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