The Face of Heating and Cooling: Dale’s Heating and Air Conditioning

The Faces of Madison 2020
Dale’s Heating and Air Conditioning

Dale’s Heating and Air Conditioning has been providing services to the Madison area for more than 30 years. Brian Olson, Dale’s son, took over the family business in 2004 when his father retired. But he kept the name because people associated it with detailed customer service and a good sense of humor.

“I joke with people that if there is a problem, just call Dale,” he said with a laugh.

Olson still works directly with many of the clients his father served and still agrees to file all the rebate and extended warranty paperwork for each of his customers.

With three young children, he understands that most people don’t have time to fill out that paperwork, and it often ends up in the trash. Brian has many early mornings, so he can make sure to provide that extra layer of support.

“It is money and service the customers are entitled to, and we want to make sure they get that,” Olson said. Dale’s Heating and Air Conditioning adheres to safety protocols to keep their clients safe while providing the quality maintenance and service they deserve.

2003 Freeport Road, Madison, 608.845.9353,

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