3 tips to avoid crowds, get the best selection at the 2021 Dane County Farmers’ Market

MADISON, Wis.– For the first time this decade (the 2020’s), the Dane County Farmers’ Market is back on the Capitol Square this weekend, and local farmers, cheesemakers, and bakers are back in business!

Here are three tips to maximize your shopping experience:

  1. Shop early for the best selection… and some extra elbow room! Market organizers recommend arriving between 6:15 a.m., when the DCFM first opens, and 8:15 a.m. to avoid crowds and enjoy first pick of fresh produce and bakery products. The market’s busiest time is typically between 11 a.m. and 1 p.m. Some vendors sell out and close before the market officially ends at 1:45 p.m.
  2. Bring your Quest card if you use FoodShare or SNAP. Shoppers can use their Quest cards to buy fresh, local foods at the market. Customers can swipe, shop, and save with the Double Dollars program. Click here for more information.
  3. Plan your morning ahead of time. Visit the DCFM’s website for the latest information on where to park, which buses to take, and what products are being sold. The DCFM market managers update the site each week, as in-season products change. For the June 19th market, aged cheddar, snap peas, strawberries, and perennial plants are considered ‘fresh this week!’ You can also find a list of the other products sold.

The Dane County Farmers’ Market runs from 6:15 a.m. until 1:45 p.m. every Saturday through November 13th, with the exception of September 25th, when the annual art fair returns to the Square. A reminder no pets are allowed at the DCFM.