The ‘Amazon’ of Wisconsin mom & pop shops: Website allows users to search for, shop at 400+ small businesses

MADISON, Wis.– Many shoppers turn to Amazon for last-minute gifts simply because it’s easy to buy anything for anyone. But there’s also a way to search for, shop at, and support small businesses in your neighborhood online.

The website MainStreetWI.com is a hub for more than 400 Wisconsin-based, independent businesses: selling everything from fine art and furniture to clothes, books, and games.

Shoppers can narrow down their searches using the toolbar on the side. They can also search for stores geographically using the drop-down bar on the left side of the screen.

Many businesses are offering both delivery and curbside pickup options, which the website notes under the name of the business.

12 small shops in Madison are listed on the site, including Kosa Spa, Working Draft Beer Company, and QB’s Magnetic Creations, which News 3 Now featured on its Sunday morning show earlier this year.

The website will continue to add new businesses throughout the holiday season and into the new year. Business owners can submit their store to the site here.