SXSW 2018

South by Southwest is an annual festival of film, interactive media and music in Austin, this year held March 9-18.

Madison residents react to being in Austin during SXSW tragedy

Festival attendees say incidents like these validate importance of social media

Several Madison residents went to Austin for the music, films, food and party atmosphere. The SXSW Festival draws tens of thousands of visitors each year. When a suspected drunk driver's car plowed into a crowd of pedestrians killing two people, they were there.

Madison's Tiny Riots Make SXSW Debut

The South By Southwest (SXSW) music festival had already been in full swing for a few days before Madison's Tiny Riots arrived in Austin but, sleep deprived and bleary eyed from the road, the band fit right in among the other musicians and attendees.