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2013: Make-or-break year for Madison business to boom

Success of new economic development plan for Madison region is crucial

Madison is a pretty wonderful place to live. Even a well-delivered dose of opened-eyed reality does not diminish that fact. But we've been slow to acknowledge that our enviable quality of life will not by itself ensure our economic stability, to say nothing of growth. We have to aggressively pursue new, innovative strategies for developing businesses, attracting talent and investment, nurturing creativity and entrepreneurship and letting the world know we are doing all that and more. And while Madison with all its well-documented assets is perfectly situated to be the heart of these growth strategies, we need our partners and allies in the communities surrounding us to become the regional force that can actually compete with Austin and Columbus and Portland and Raleigh and—let's not kid ourselves—Ames and Omaha and Sioux Falls.