Sue Ann Kaestner

Sue Ann Kaestner

MADISON – Sue Ann Kaestner, age 66, passed away on Saturday, July 17, 2021.

She is survived by her sister, Kristine (David) Bowman, Tallahassee, Fla.; her brother, Jack (Mary) Kaestner of Whitefish Bay, Wis.; and many friends, both lifelong and newly made but each precious to her.

She was preceded in death by her mother, Dorothy; and father, Jack.

Sue was born in Milwaukee before moving to Baraboo as a teenager. She graduated from UW-Stevens Point with her degree in Communications. It was there that she met the person who would profoundly impact her future: Lee Sherman Dreyfus. Inspired by his vision, she signed on as his Campaign Assistant in his run for Governor. She moved to Madison following his election where she managed the Governor’s appointments to boards and commissions before succeeding Ann Haney as the Secretary of the Department of Regulation and Licensing.

Following five years in the political arena, she started a business with a friend to help candidates with fundraising but the business instead focused on selling collateral marketing items for campaigns. Capitalizing on the broader business potential, the company expanded beyond that niche to sell all manner of promotional products, and ultimately became The WIDGET Source.

She met both personal and professional challenges with her quick wit, good humor, and determination to succeed. She loved to cook and entertain, sharing many special meals with friends and family. Sue will be remembered for her bright smile, generous spirit, enthusiasm for the arts, creative mind, and an eye for design, whether it was a logo or her living room.

The family wishes to thank everyone who helped Sue through this difficult journey, especially her TEMPO friends. The encouraging notes, tasty meals, beautiful flowers, and uplifting visits were an unending source of joy and strength to Sue.

A memorial service will be held at GOOD SHEPHERD LUTHERAN CHURCH, 5701 Raymond Road, Madison, at 4 p.m. on Wednesday, July 28, 2021. Visitation will be held at the church from 3 p.m. until the time of the service. Refreshments will follow the service.

In lieu of flowers, donations may be gifted in Sue’s name to the TEMPO Madison Foundation (

Online condolences may be made at .

Gunderson Fitchburg
Funeral & Cremation Care
2950 Chapel Valley Road
(608) 442-5002