Scout, golden retriever who starred in UW Super Bowl ad, dies

two people with the vet school giving help to scout
Courtesy of University of Wisconsin-Madison

MADISON, Wis. — Scout, the golden retriever who starred in a UW School of Veterinary Medicine Super Bowl commercial, has died.

According to an Instagram post, Scout’s cancerous tumors got progressively worse over the past few weeks.

In a news release, the Dean Mark Markel extended sympathies to David MacNeil and Scout’s family.

“Scout was a beloved companion and family member in the truest sense of the word,” Markel said. “He was also a dear member of our School of Veterinary Medicine family – for many months Scout visited the school’s teaching hospital, UW Veterinary Care, to receive cancer therapy. He trotted through the hospital with the most joyful demeanor, greeting all with a big smile and ever-wagging tail, and I know we will all miss him terribly.”

Scout’s story of beating cancer touched hearts around the world in a WeatherTech commercial during the Super Bowl back in February.


View this post on Instagram


Dear friends, Our beloved Golden Retriever Scout MacNeil has crossed the rainbow bridge into a place where he does not have to fight cancer anymore. In the last couple of weeks the cancer tumors started to bleed around his heart and around his lungs. The doctors were able to stop the bleeding for a while, but his body became anemic and weak. Scout was fighting hard and he bravely tried his best to stay strong, but it became clear his quality of life had seriously declined. Of course there is much sadness as he will be unbelievably missed, but we have so much to be grateful for because we knew his sweet and loving soul. Sweet is just the beginning when describing Scout. He was something larger than life that is hard to put into words. Kind, loving, caring, joyful, happy, intuitive, and brave are just a few. Nonetheless, he had an ability to reach right into your heart and make you feel loved. He lived to love and to be loved. Scout will live on in all the people he met including his amazing Doctors at the University of Wisconsin Veterinary School who valiantly tried to save him. Scout’s legacy will live on by the lives he touched with his enormous spirit and by bringing international attention to canine cancer and his own personal fight against hemangiosarcoma cancer. When Scout passed away today, a little of all of us died with him. Scout started his life in Midland Texas playing with all of his siblings on a farm. Today he died a hero. He was everyone’s sweet little baby puppy golden angel and will remain in our hearts forever.🧡

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