Salvation Army Says Donations Are Up
The Salvation Army of Dane County said more people are ringing bells and giving this holiday season.
Preliminary retail numbers show more people are shopping this holiday season, and it looks like Dane County’s shoppers are giving more to those famous red kettles.
The Salvation Army of Dane County said its current kettle donation total of $156,000 is up $10,000 from last year at this time. And bringing technology to the forefront of its Red Kettle campaign, the Salvation Army is hoping QR codes help recruit volunteers and prompt shoppers to make credit card donations.
“We have worked very hard this season to get the coverage,” said Maj. Loren Carter. “Because we figured that each shift represents about a $100 of income at each location. And so the coverage is very important.”
Out of 12,000 total bell ringing shifts, 7,000 shifts are left for the season. The goal for this year’s campaign is set at $715,000.
This Saturday, Dec. 10, McFarland State Bank along with two anonymous donors, will match all the money going into the red kettles that day.
For more information, go to www.ringbells.org.