Hyvee stores using murals to spread awareness for food insecurity

MADISON, Wis. — Food insecurity impacts an estimated 13 million kids in America, and grocery stores are coming up with different ideas on how to fight hunger.

One local Hyvee branch has enlisted the help of an artist to spread the message.

Artist Ray “Bubba” Sorensen made his fourth and final stop to paint a mural at a Hyvee store on the east side of Madison on Sunday. It’s part of his partnership with Hyvee to promote their “one-step” program to combat food insecurity.

The program allows Hyvee to donate a portion of proceeds from sales of Chobani, Kelloggs, Keurig, and Dr. Pepper products to purchase meals for those in need.

Sorensen has been painting murals for 23 years. The Iowa-based artist is known for his paintings on the Freedom Rock, in support of veterans, but he says that food insecurity is another cause close to his heart.

“I have two young children at home and one on the way,” Sorensen said. “So the thought of kids going hungry in the summer just because they don’t have cafeteria food hits very close to home.

Shoppers were able to watch as Sorensen worked, finishing his mural between 10 a.m. and 1 p.m. The piece will hang above the store’s flower display.