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Portillo's is opening on the east side

Portillo's announces third Wisconsin restaurant

Officials from Portillo's announced that its newest location will be at 4505 East Towne Blvd. in Madison.

According to a release, the Madison Portillo's will be the third Wisconsin restaurant, the other two being in Brookfield and Greenfield.

The restaurant will feature a diner-theme interior with décor from the 1950s and 1960s. 

According to the release, the restaurant will be 9,000-square feet, which will allow seating for more than 200 guests, a seasonal outdoor patio and a double-lane drive-thru.

“Portillo’s has enjoyed such a warm welcome to Wisconsin,” CEO Keith Kinsey said. “Madison’s exciting culture and university setting made the city a logical next stop for our brand’s expansion. We look forward to continue our growth throughout the state.”

Portillo's features Chicago-style favorites such as Chicago-style hot dogs, Italian beef sandwiches and its famous chocolate cake. 


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