For decades, naming people accused by police in crimes before they are formally charged has been a standard newsroom practice. Today, that is starting to change.

MADISON, Wis. — Today, Zachary Wisniewski is an instructor. Five years ago, he was a teenager struggling with addiction.

But in the internet’s eyes, he is something he says he never was: a pimp.

Investigative Reporter

Naomi Kowles is an investigative reporter for WISC-TV News 3 Now and If you have an investigative story you would like her to look into, she can be contacted at