New owners to auction off contents of Oscar Mayer plant

New owners to auction off contents of Oscar Mayer plant
Photo by Larry Chua

The new owners of the Oscar Mayer plant in Madison will be holding a three-day auction featuring eight floors of processing and packaging equipment, according to Madison Alder Larry Palm.

Reich Brothers Holdings, a company that buys and repurposes old manufacturing plants, announced last month it bought the Oscar Mayer plant on Madison’s northeast side.

Reich Brothers will be partnering with Rabin Worldwide for the redevelopment of the site and the auction. Rabin Worldwide works in industrial real estate and equipment.

The entire contents of the facility will be sold live and online during a public auction on Dec. 6-8, with an inspection period available on Dec. 4 and 5, according to Palm.

“It will be an opportunity to buy high-quality equipment once used by the best in the business,” Richard Reese, president and CEO of Rabin, told Palm. “The legacy of the Oscar Mayer name, combined with the enormous offering of equipment in this vast facility make this a unique sales event.”

The auction will include items like meat grinders, meat slicers, smokehouses and refrigeration systems.

The online auction will be at and .