New initiative to help WIC clients with Madison’s new $40 vehicle registration fee

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MADISON, Wis. – An initiative by Public Health Madison and Dane County will help clients of the Women, Infant and Children nutrition program with Madison’s new vehicle registration fee.

Families who participate in WIC and live in Madison are eligible to receive a $40 Visa gift card to off-set the cost of the $40 fee, according to a release posted city’s website.

The fee was created to support the expansion of the Metro Transit bus service, including the future implementation of bus rapid transit.

As part of the program, Madison city leaders implemented new subsidies for low-income bus riders and youth and reimbursement for WIC clients.

The program went into effect on Tuesday.

Families looking to be reimbursed must provide proof they paid their vehicle registration in 2020, the release said.

Proof of payment is the Certificate of Vehicle Registration that comes with the license plate tags. Families can receive a gift card for each vehicle they register.

“Many people think of WIC as being solely a food and nutrition program, but we do much more than that,” says Katrina Harwood, WIC’s Public Health Supervisor said in a release.

“It is our responsibility to be a liaison between our clients and community resources, and we are very excited to be part of this initiative.”

The gift cards are available on a walk-in basis during normal WIC clinic hours and during scheduled appointments.

To be eligible for the WIC program you must be a Wisconsin resident, be pregnant or have a child under five years old, and meet income guidelines.

To learn more about WIC eligibility, visit or call 608-267-1111.