New fireworks show to replace Rhythm and Booms
Fireworks may be headed back to downtown Madison this summer after all.
The Madison Mallards and Festival Foods are joining forces to have a new privately funded fireworks show on Lake Monona near Monona Terrace, according to a spokesperson for the Mallards.
The event, to be called Festival Foods Shake the Lake, will be smaller in scope than last year’s “Rhythm and Booms” event held in the same location.
“We think this has been an important community event for the past 22 years,” said Conor Caloia, chief operating officer for Big Top Baseball, the umbrella company that operates the Madison Mallards. “Without Festival Foods, this would not be possible.”
The event will be held June 27, a week before the Fourth of July holiday.
Shake the Lake will start at 5 p.m., with fireworks scheduled to begin in front of Monona Terrace at 10 p.m.
The event will require the closure of John Nolen Drive between Broom Street and Blair Street on the 27th. Last year, the street was closed at Olin Avenue, which required a much greater police presence.
The city’s traditional fireworks festival, Rhythm and Booms, was canceled last year by Madison Festivals Inc. after the event was moved downtown from its longtime home in Warner Park on the city’s north side.
Caloia said they’re just happy to keep a local holiday tradition alive.
“We are thankful for the support the community has given to us the past 15 years,” Caloia said. “We will continue to put on great community events.”
Festival Foods Shake the Lake is a partnership between Festival Foods — the Wisconsin-based family grocer expected to come to Madison later this year — the Madison Mallards and the Madison Parks Foundation.