NCAA tournament, WIAA State Championships and St. Patrick’s Day mean more green for local business
MADISON, Wis. — With March Madness, St. Patrick’s Day and the WIAA Boys State Basketball Championship taking place this weekend, local businesses are seeing some extra green.
There’s no doubt about it, it’s a special part of the year.
“It’s like a guy’s Christmas,” Rod Ripley, the owner of Lucky’s 1313 Brew Pub said. “They watch basketball, they hang out with their friends, they drink and they eat all day.”
“We love the March Madness, it’s kind of like a tradition that we started,” Jesse Melichar, a customer at Lucky’s said.
In Madison there’s really three excuses to celebrate, with not only the NCAA tournament, but St. Patrick’s Day Friday and the Wisconsin High School Basketball Championship.
“So there are people coming in from all those small towns around the state,” Ripley said.
That means more customers, food and beer at Lucky’s 1313 Brew Pub.
“They have a great atmosphere, lots of TVs, so it’s great to watch the madness unfold,” Melichar said.
“Overall I’d say our inventory is double this weekend so if you walked in our beer cooler it’s packed,” Ripley said.
Everyone is rooting for the Badgers.
“I think they’re underrated, they could make a run, let’s just hope they do,” Melichar said.
No matter what the outcome is, there are plenty of reasons to party this weekend, so hurry up before all the beer is gone.
“If you came in and looked behind our facility on Sunday you would find a lot of empty half barrels back there,” Ripley said.