Michigan game weekend expected to bring Madison’s largest Airbnb surge

830 guests expected this weekend
Michigan game weekend expected to bring Madison’s largest Airbnb surge
Airbnb/CNN
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The coming weekend’s Wisconsin Badgers vs. Michigan Wolverines football game is expected to bring the largest surge of travelers to Madison in the history of Airbnb’s platform.

According to a release, Airbnb is projecting 830 guest arrivals and $90,000 in supplemental income for this weekend’s senior day game.

In total during University of Wisconsin-Madison game days, the Madison Airbnb host community welcomed 4,940 guests and earned $555,000 in supplemental income.

Since local hotels reach peak occupancy during UW games, the release said home sharing growth allows extra visitors in the city and helps local merchants keep visitors’ food and shopping dollars.

Before the projected Michigan game number of guests, the Utah State and Northwestern games had welcomed the highest number during this season.