Madison officials consider legalizing ‘sandwich board’ signs

Madison officials consider legalizing ‘sandwich board’ signs

Madison City Council leaders have proposed to legalize and regulate portable, sandwich board-style signs for businesses to display on public sidewalks and terraces.

The Wisconsin State Journal reports that council President Mike Verveer and President Pro Tem Marsha Rummel proposed an ordinance to create a permit system for sandwich boards in the public right of way.

The city currently has a permit process for such signs on private property.

Mayor Paul Soglin has long been opposed to sandwich boards for aesthetic and safety reasons. He says he is “highly unlikely” to support the measure.

Sandwich boards currently are illegal on public property, but the city doesn’t enforce the law unless the portable signs create a safety hazard, block pedestrian access, are oversized, placed at a distance from a business or cause a complaint.