Madison Makers | Jack & Ella

The quiet imagery and minimalist typography of Jessica Bates' cards speak volumes without uttering much more than a whisper

In a time when so much of what we do takes place in the digital realm, Sara Gomach was drawn in the opposite direction, toward the craftspeople, designers, artists, cooks—the makers—in Madison creating things with their own hands. In late 2013, the local photojournalist began documenting these eclectic artisans in their workspaces, showcasing their stories through stories and images. The following is a glimpse into the creativity she’s captured.


Jessica Bates creates cards with a distinct simplicity. The quiet imagery and minimalist typography speak volumes without uttering much more than a whisper.

Jack & Ella Paper, the company named for Jessica’s children, began five years ago as an Etsy store, and has been delivering stylish greetings ever since.

Jessica works out of her Verona home, which is styled with the same light touches and modern sophistication as her cards.

Jack & Ella’s custom, eco-friendly cards and paper goods connect to customers’ most meaningful life events. Whether it be holiday well-wishes, wedding invites, menu and seating cards, announcements of newly purchased home or just a simple note to put in a child’s lunch box, Jack & Ella Paper cards are sure to draw a smile in each person they reach.

But don’t just take our word for it. Jessica is honored to be a finalist in the 2014 Martha Stewart “American Made” contest.

For more information or to order cards from Jack & Ella Paper, click here.