Shopping and Style

Verona shop provides hemp-derived products in a boutique setting

WiscoGreen specializes in CBD

John Schoville first started using CBD, or cannabidiol, when he needed a hip replacement.

“Pain was an every day and every night occurrence,” Schoville says.

He says he went to work with a bad hip for a year before he turned to CBD oil and topicals instead of opioids to help manage the pain.

“I’m pain free today because of the CBD,” Schoville says.

After personally benefiting from the products, Schoville—along with his son Jessi —decided to open WiscoGreen in Verona last January.

WiscoGreen features everything from tinctures to CBD-infused water and high-end beauty products to smokeable flowers, anything that provides relief from health-related ailments.

“People who are in need of relief and are looking for a way other than using prescription drugs need places like [WiscoGreen],” Schoville says.

Schoville says people primarily start using CBD when trying to find reprieve from pain, sleep troubles and stress or anxiety. CBD is derived from hemp, a cousin of the marijuana plant. But because CBD contains little to no THC, it doesn’t cause a high. In Wisconsin, products with less than .3% THC are legal to distribute.

For people who are new to CBD, it’s all about trial and error, Schoville says. It might take a while to find the correct dose and product for each individual.

WiscoGreen has its own line of products — from gummies, pet products, tinctures, topicals and more — that include CBD from Colorado. But as the growing of hemp in Wisconsin increases, Schoville says he hopes to start using local hemp.

“We’re just getting the feet under us as an industry, learning more every year,” Schoville says.


Hop to It: Green Roads’ flagship product, the CBD Froggies, make on-the-go CBD easy. $4.95 for single dose 

Slow Burn: Choose from 10 different varieties of cannabidiol flowers. Prices vary by size 

Melt Away: Rub out pain with Melt’s CBD lotion containing more than 20 essential oils. $39.95 for 2 

Treat Time: Relieve pain and anxiety in your cat or dog with Sconnie Snacks. $27.95 

Cup of Joe: Strava Craft Coffee from Denver, Colorado, brews CBD-infused coffee. $19.95 for Focus roast 

Healing Hemp: WiscoGreen produces its own full-spectrum hemp extract with 500, 1,000 and 1,500 milligrams of CBD. $59.95, $99.95 and $129.95 based on size 

Wind Down: Treat yourself to a bath with a Kush Queen bath bomb complete with essential oils and pure CBD. $12.95

602 W. Verona Ave., Verona

Maija Inveiss is digital content editor of Madison Magazine.

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