Shopping and Style

Middleton's Journeyman Co. makes men's fashion approachable

Clothing features a refined rustic aesthetic

When Journeyman Co. opened in Middleton in September 2018, owner Todd Christiansen accomplished a dream 30 years in the making.

Christiansen says he originally developed the concept three decades ago, and it has been in the back of his mind ever since. Over the past 25 years, Christiansen has worked in retail as a buyer, mainly for Lands’ End, based in Dodgeville.

When it came to opening his own store, Christiansen says Middleton was the right choice due to increased development throughout the city.

“Not only is it becoming a shopping destination with some of these better boutiques that are opening up here, but with the city and the chamber of commerce there’s a lot of excitement on how to utilize that town plaza,” Christiansen says.

Christiansen defines Journeyman Co.’s aesthetic as refined rustic. With 65 percent of the store’s products made in the U.S., he says customers can expect high-quality clothing, accessories and grooming items.

“There is an opportunity to slow down your purchases and make it mean more and make it last longer,” Christiansen says.

Christiansen says he aims to make shopping for men’s fashion more approachable. In addition to having the essentials, like jeans and oxford button-down shirts, Journeyman Co. offers unique pieces with their own stories and history.

“There is that timeless appeal to a lot of the product that’s in here,” Christiansen says. “You can wear it today, you can wear it five years down the road and it’s not going to be out of style, and that’s important, especially if you’re going to be spending a little more on something.”


Fundamental Fashion: Dress to impress in a Taylor Stitch oxford button-down shirt. $98

Happy Feet: Freshen up your look with cozy and colorful American Trench socks. $14.50-$19.50

Pack It Up: Go on a weekend trip in style with a backpack from Colorado-based Topo Designs. $139

On the Money: Upgrade your money clip to a handmade leather wallet from Leather Works Minnesota. $58

Hats Off: Ebbets Fields Flannels created a custom-designed Journeyman Co. baseball cap. $49 

Durable Denim: Tellason out of San Francisco produces its jeans using raw denim — fabric that has not been manipulated or wet-processed before purchase. $230 

Tough as Boots: For footwear that will last, Journeyman Co. offers three varieties of Wolverine boots. $265-$400 

Tea-rific: Spice up your home with custom-scented Wisconsin Candle Co. spiced red tea candles, lotion and beard oil. Candle, $20; Lotion, $16; Beard Oil, $12

Journeyman Co.
7525 Hubbard Ave., Middleton

Maija Inveiss is the digital content editor of Madison Magazine. Find her on Instagram at @maija.inveiss.

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