For 25 years, Dave Farrar has been building a large collection of vintage toys. He was always treasure hunting, looking for the toys and pop culture items of his childhood and from the ’70s, ’80s and ’90s.

It wasn’t until six years ago when he and his wife, Amanda Farrar, started selling through Instagram (through the former name @fartoys_vintage) that he realized that he loved selling his collection almost as much as he loved collecting in the first place. “What am I doing with all this stuff, they’re in bins and totes and no one can enjoy them,” Dave Farrar says.

After years of selling through Instagram and building a virtual community of more than 35,000, the pair — along with silent partner Meep Meepleton — decided to open a brick-and-mortar shop on Williamson Street in early June.

“Dave always really wanted that to happen from going to selling online to having a brick-and-mortar,” Amanda Farrar says. “This last year — like a lot of people have done — done a lot of soul searching and looking at our values, and our balance of work-life-balance.”

Meep Meepleton’s World of Fun, located at 912 Williamson St. in the former Cha Cha Salon, specializes in vintage toys and collectibles from the 1960s to today. Think old-school Star Wars, GI Joe, board games from the ’80s, McDonald’s Happy Meal toys, Care Bears, Garfield-themed home decor, Smurfs figurines and Teenage Mutant Ninja Turtles.

You immediately feel transported into another world stepping through the door. Everywhere you turn there’s something unique to look at with shelves filled with nostalgia. As Dave Farrar says, the store could be called “Oh I remember that” or “Oh I had that” as people are constantly saying those phrases as they see items from their childhood.

At first the Farrars thought Meep Meepleton’s would be for serious collectors. But after thinking about it, they decided to make it more of a destination for Madison shoppers with unique gifts and fun items. Amanda Farrar says they have a lot of the “grail” items that people who are hardcore collectors look for to finish or expand their collections.

“The more that we thought about doing this, the more we got it up and running, the more I kind of expanded,” Dave Farrar says.

Meep Meepleton’s is not a traditional toy store and doesn’t have the items that you’d expect to see in a children’s store. The Farrars say it has more unusual, fun and quirky toys that little kids will love to play with and also things will spark joy for adults of all ages. They are also infusing some modern pieces from familiar names like Hasbro, Funko, Retro A Go-Go, NECA, Super7, Mattel and Kid Robot.

In addition to selling toys, the Farrars are also buying toys and pop culture items, especially things from the ’70s and ’80s. They plan to also continue selling through Instagram to reach those outside of Madison and interact with those who supported them from the beginning.

After living in Madison for 6 years, the duo is looking forward to being connected to the Madison community and provide a unique experience as there are no other vintage toy-focused shops in the area.

“We’re just super excited after a year of being inside to open these doors and have people come in and be joyful,” Amanda Farrar says. “I think that’s the biggest thing that we’re super excited — for the community to come in and relive the best parts of their childhood or discover new things that they didn’t know existed.”

Dave Farrar agrees. “We’re going to have a good time doing this,” he says. “I think I’ll look back and be like I’m glad that I took this risk. I’m glad that I went for it. Like Amanda said, I’ve always kind dreamt about doing this. If the pandemic taught us anything, it’s life is short and you don’t know what’s going to happen.”