Is Weber Tires a secret society?

If it is, I think I’m in it now.

I left Madison on a Wednesday and headed down a lonely stretch of County Road V to the unincorporated community of East Bristol, just outside Sun Prairie. I pulled into Weber Tires Inc. just after noon and the lot was already full. I’d heard from several sources that if this were a Saturday, I’d already be out of luck — on that day the first-come-first-served shop is only open from 7 a.m. to noon and a line forms out the door by 6 a.m. — so I thought a Wednesday might be safe. I didn’t need new tires, but I wanted to see if the rumors were true: the best deals for miles, odd hours, a spoken code everyone seems to know, a lengthy waitlist and a big, handwritten tome from which workers read your tire fortune.

Lines at 6am, unparalleled tire prices, and "The Book" — Andrea Behling visits Weber Tires to dig into this local mystery.