Madison entrepreneur featured in national ad campaign

Syovata Edari was included in the "31 Days and Beyond" national ad campaign.
Syovata Edari holding chocolate
Syovata Edari of CocoVaa Chocolatier

Syovata Edari, founder and owner of CocoVaa Chocolatier, is featured in a national advertising campaign and initiative encouraging support of Black-owned businesses this holiday season.

The national initiative, “31 Days and Beyond,” aims to celebrate Black-owned businesses and Black entrepreneurs during the holiday season and throughout the year, a release says. The national ad campaign is called “The Season of Black.”

“The campaign was created this year because, now more than ever, Black entrepreneurs are in need and could use a helping hand to have their businesses supported and patronized in order to create more equity and economic empowerment,” the release says.


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The campaign launched Dec. 1 running in 12 cities and will continue until Dec. 31.

In addition to featuring Edari, the ad features Nadiyah Johnson, the founder and owner of Jet Constellations in Milwaukee.

People can support the “31 Days and Beyond” campaign by donating an hour of professional skills or services to a small Black-owned business, purchasing items from small retailers like CocoVaa Chocolatier or contributing to a fund created by the organizers of the initiative. View more on the campaign here.Magazine footer that says "Like this article, get so much more by subscribing"