‘Madison Eats’ rebrands after business drops 80% during pandemic

Otehlia Cassidy is on the left as a group of people enjoy pizza
Courtesy of Otehlia Cassidy

MADISON, Wis.– You might know her as ‘Madison Eats’: the woman behind the popular food tour company and Instagram account. Her name is actually Otehlia Cassidy, and her social media page is nowOtehlia Travels.’

The local entrepreneur lost 80% of her Madison Eats Food Tours business and revenue during the past year and a half. That’s why, as Cassidy is trying to rebuild, she’s choosing to rebrand.

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Courtesy of Otehlia Cassidy

“Instagram is a representation of me, and I want to make sure people are seeing me in the account, not just my business,” Cassidy explained.

“Travel is at the core of why I started Madison Eats tours in the first place,” she added.

Changing your Instagram handle might not seem like a huge deal, but in 2021, when social media is the root of your entire business, it is a major decision.

WATCH: Madison Eats Food Tours showcases local food scene

On her rebranded platform, Cassidy will continue to offer food tours in Madison, while expanding to tours in Mexico, Cuba, and beyond. What sets Cassidy apart from travel agents is the entrepreneur’s focus on other small business owners, forging connections with them, and bringing others along for the ride.

“For me, travel is not always going on a plane and heading to another country,” Cassidy explained.

“Travel is the internal journey of the way you move through the world, the things you do every day, and the experiences you have. It’s the journey of life.”

Otehlia Cassidy With Item From Treats Box

Courtesy of Otehlia Cassidy

Otehlia Cassidy holds a sandwich made from ingredients from the Backyard BBQ Hawaiian Luau bag, the first Madison TrEats collaboration with Christine's Kitchens.

You can follow Otehlia on her new adventure, exploring Madison and the global food scene, on her page, ‘Otehlia Travels.’

Click here to learn more about Cassidy’s upcoming destination culinary tours.

And you can continue to discover the best of southern Wisconsin’s food scene by participating in a local tour. More information here.

All month long, News 3 Now is spotlighting Madison’s small business owners as part of National Women’s Small Business Month. If you know of a local entrepreneur we should highlight, email Christina at clorey@wisctv.com.