Madison Eateries Hoping For Improved 2010

Madison area restaurants are optimistic for 2010, hoping that the easing recession lures more customers in the New Year.

The year 2009 was a terrible year for many restaurants as diners curbed their spending.

Officials with Madison Originals, an organization of local eateries, said that in 2009 people did continue to eat out, but that they did so at cheaper establishments. That trend obviously hurt the higher-end restaurants in Madison the most, but many are expecting a reversal of fortune in 2010, WISC-TV reported.

“I think we’re going from pulling so far back now that we’re going to come back out in this next year and people are really going to come back out to eat again,” said Madison Originals president Robert Von Rutenberg. “And, you know, food is love and, you know, celebrate and make memories of those moments.”

Von Rutenberg added that restaurants will continue to watch their budgets closely in the new year but they may also be a little more daring in their willingness to try new things to bring in customers.

Area restaurants are already starting to take reservations for the upcoming Restaurant Week, which runs from Sunday, January 24, to Friday, January 29.

During that week, 31 of Madison?s finest restaurants will offer three special, fixed-price, three-course menu options for $25 per person for dinner.

Some restaurants will also be offering a special three-course, three-option lunch menu for $15.

For more information on Restaurant Week, go to Madison Magazine?s Web site.