Madison bustling with big and lucrative events this weekend

Madison bustling with big and lucrative events this weekend

With the national spotlight on Madison as ESPN’s College GameDay covers the Badger game against Michigan not to mention the WIAA football championships, the city will be a very hot spot this weekend.

Thousands of visitors are expected to come, pouring millions into the local economy.

Officials with the Madison Convention and Visitors Bureau expects 15,000 people to visit Madison just for the WIAA championships. They also believe that will bring in $2 million. That doesn’t include the additional people coming to Madison for the UW football game and College GameDay.

“We already have a lot of vibrancy and energy here but to know that a nationally televised morning show is going to be here that millions of people watch it adds to all of that excitement and it’s incredible exposure for our city,” said Deb Archer, the CEO and president of the Greater Madison Convention and Vistor’s Bureau.

Archer said with all the events in Madison will be at capacity.

“We have this sort of incredible array of restaurants and different activities for people to enjoy while they’re here,” Archer said. “It’s one of those weekends that we know we will be full but we know we can handle this.”