Madison announces new ‘Carts in Parks’ food truck program

MADISON, Wis. — The City of Madison is announcing a new pilot program that aims to support local food vendors while bringing more food trucks to city parks.

The new “Carts in Parks” program is being paid for with a $50,000 grant from the National Association of City Transportation Officials and Bloomberg Philanthropies. Madison was one of 10 cities in North America to receive the grant.

The city says the pilot program will provide park vending fee waivers for daily food vending in its parks, as well as a guaranteed sales program to ensure vendors do not lose money while setting up shop in city parks. The idea is to make sure vendors keep coming back to the parks and bridge the gap between trying to establish new locations and returning customers.

In a statement, Mayor Satya Rhodes-Conway says she’s excited about the idea.

“It’s a great opportunity for families to enjoy the summer, their neighborhoods, and their parks while supporting local food entrepreneurs,” the mayor said.

The program will send food carts to 20 parks across Madison starting July 25th. The city says it will announce the parks involved and the assigned food carts soon.