LIST: Newly opened, reopened or moving soon businesses in Downtown Madison

Over the past couple months, things have moved around and popped up around the area.
exterior of Alobudra Spiritual Apothecary
Courtesy of Alobudra Spiritual Apothecary

With various events, restaurants, shops and more, there’s always things happening on State Street and in Downtown Madison. Over the past six months, there have been new additions to the area and long-time businesses have moved to new locations.

“Downtown and State Street in particular is always changing. It’s really great to see these new local businesses opening in the downtown area,” says Tiffany Kenney, executive director for the Madison Central Business Improvement District. “A vibrant, exciting downtown is only as good as the businesses that are there, the people who own them and the staff that makes things happen.”

Here’s what’s new, reopening or coming soon in Downtown Madison.


Alobudra Spiritual Apothecary
Alobdudra Spiritual Apothecary, which opened in January, offers teas and herbs sourced from around the world. It also sells crystals and tarot cards, along with providing services such as a full-service hair salon with natural products and treatments, a tarot reader and an astrologer. 133 W. Johnson St.

Diamond’s Cafe
If you’re looking to try Southeast Asian cuisine, Diamond’s Cafe has you covered. Owner Thao Nuon came to Wisconsin in the 1970s from the Thai and Cambodian borders. Nuon pays respects to his family and homeland through cooking, like the khmer style pho with Thai sweet basil, bean sprouts with a choice of meat like pork beef or shrimp. The restaurant, which opened at the start of the year, also serves breakfast all day. 260 W. Gilman St., Suite 100 

Eat the Best Pizza
Located right on State Street, Eat the Best Pizza will satisfy your carb cravings. The New York style pizzeria, which opened under the University Book Store in February, offers garlic knots, pizza by the slice or a whole pizzas. The marinara sauce is homemade here. It also delivers until 1 a.m. if you need a late night snack. 711 State St.

Jewelers on State Street
Jewelers on State Street opened in May and offers a wide array of high-end jewelry from diamond rings to gold 14-karat necklaces and bracelets. You can also design custom engagement rings or men’s bands at the jewelry store. 550 State St.

Mom’s Bar
Mom’s Bar has been providing live music and karaoke since opening in February in the former Karaoke Kid. Andrew Greenwood told Madison Magazine that he yearned for live music during the pandemic and an opportunity to take over the space presented itself. 614 University Ave.

Pure Green Juice & Smoothie Bar
If you’re looking for a healthy treat, Pure Green Juice & Smoothie Bar offers cold pressed juices and smoothies in addition to acai bowls, avocado toast and juice boost shots. Smoothie concoctions include the Pure Green that comes with kale, spinach, mango, banana, pineapple and coconut water or a mocha cold brew. 634 State St.

Sookie’s Veggie Burgers
What began as a food trailer in Milwaukee, is now a vegan and vegetarian restaurant on State Street. Sookie’s Veggie Burgers offers a healthy and sustainable meal option with black bean or Impossible burgers and hummus or chips and guacamole. Cupcakes from East Side Cakes are also on the menu. 502 State St.

SuperCharge! Juice Bar & Urban Farm
SuperCharge Foods is keeping people properly nourished downtown. The juice bar has been around since 2008, but opened in its brand new location in May. SuperCharge! has a focus on sustainability and community. “We grow microgreens at our indoor, vertical farm,” co-owner Jamaal Stricklin told Madison Magazine. 1902 E. Washington Ave.


Freedom Skate
As of March, Freedom Skate Shop is open in a different location on State Street. The local business sells skateboards from a variety of brands in addition to protective gear like helmets and kneepads since safety is always important. The shop is also offering a summer skating camp if you want to learn how to skateboard. 512 State St.

Merchant Madison
Merchant closed in September for renovations and to revamp the menu, but reopened in June serving craft cocktails and dinner. The restaurant offers brunch, dinner and late night bites and is known for its craft cocktails. The dinner menu includes appetizers like crab fritters, bone-in pork chops and braised whole lamb shanks. 121 S. Pinckney St.

Naf Naf
After a lengthy closure, Naf Naf Middle Eastern Grill reopened in June in the same location at 555 State St. Naf Naf is a build your own pita or bowl restaurant with protein additions like chicken shawarma and falafel, along with a selection of toppings, bases and sauces. The first Naf Naf location in Madison was opened in 2015, but closed during the pandemic.

Red Square Flowers
Red Square Flowers, the upscale flower shop, has moved its State Street location across the street and reopened in May. The bigger location will have even more plants and flowers to browse. “The space can be seen from anywhere,” owner and CEO Alina Poletskova told Madison Magazine earlier this month. 127 State St.

Sencha Tea Bar
Sencha Tea Bar opened in its new location this month, but it’s still on State Street. Here you can choose from a variety of traditional hot teas, iced teas and bubble teas. Tea lattes are a popular that use oolong and jasmine tea varieties. 224 State St.

Moving Soon

B-Side Records
One of Downtown Madison’s last remaining record stores, B-Side Records, is moving into the 500 block of State Street in September. It faced permanent closure after nearly 40 years as the original location faced demolition due to a new development that force a couple businesses to close. The new location will be bigger and continue to offer a wide variety of vinyl and CDs.

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