Sierra, T.J. Maxx to open on Whitney Way at the end of September

Sierra to open first Madison store

MADISON, Wis. - Sierra, an outdoor and active brand shop, and T.J. Maxx are opening new locations on Whitney Way Sept. 26.

According to a release, Sierra is opening in Whitney Square. This is the first Sierra location in Madison and its third in Wisconsin, the other two being in Delafield and Brookfield. Sierra will be open from 8 a.m. to 10 p.m. during the grand opening. There will be giveaways and music during the event.

T.J. Maxx, which was located in Westgate Mall, is also opening its relocated location on Whitney Way and Odana Road Sept. 26. The new location will open starting at 8 a.m. The first 500 customers will receive free reusable bags.

Both stores will be donating to charities in celebration of the new locations; Sierra is giving $10,000 to KaBOOM!, a national nonprofit for kids, and T.J. Maxx is donating $10,000 to Lussier Community Education Center.


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