This business creates marketing that inspires real action
Group of employees at KW2

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A nationally and Wisconsin-certified woman-owned business, KW2 has been working to change lives since 1986. While many marketing companies spread messaging focused on selling products, KW2 specializes in behavior-change marketing, partnering with companies and organizations in Wisconsin and across the country in public health, education and workforce development. “More specifically, KW2 develops communication strategies that get to the root of what drives target audiences and then develops solutions that build trust and inspire action,” says Jennifer Savino, CEO.

The hybrid team at KW2 is driven by a mission to empower and improve people’s lives. “Our work helps millions live better, and our culture and management philosophy helps staff empower and improve their own lives,” says Savino. “The work is challenging, but the reward of better health, education and opportunity for all results in the pride and satisfaction that we’re making a huge difference in making the world a better place.” The work atmosphere is fast-paced and exciting, says Savino. “In-person and virtual collaboration keeps us connected and engaged. With over 130 jobs in progress every week, we work hard, yet balance it with plenty of flexibility and fun.” KW2’s dedication to its work and mission has helped place it on Inc. 5000’s annual list of the fastest-growing private companies in America. “We’re in the top 50% of the country and number 22 in Wisconsin. Our management team averages 15 years at KW2 and works closely with each employee to meet their professional goals.”

At a Glance:
Company name: KW2

Years in business: 36

Company values: Authentic relationships, positivity and continuous self-improvement

Company info:
2010 Eastwood Drive, Suite 300, Madison,