In the 608: “Dream Generators” spreading positive energy in the workplace

JANESVILLE, Wis. – In downtown Janesville, you’ll find “Gloria the Eagle,” but the story about how it got there is pretty amazing for Richard Lazcano.

“It inspired me to do more, more art, more confidence within myself,” said Lazcano. “It was a real dream come true.”

For Lazcano, his dream all started with a painting at United Alloy in Rock County, where he’s been a welder for eight years.

“I was just thinking to myself that I try this program out to see what it’s all about,” Lazcano said. “The Dream Generators program helped me mentally be able to get everything in line.”

United Alloy put the Dream Generators program in place a few years ago, with the help of Coach Bob.

You might recognize Bob Growney. He retired from Edgewood High School as principal after 40 years in education. He then had a new calling: Dream Generators Coach.

“You have to have the attitude, the desire and the drive to achieve,” said Coach Bob. “It’s not me that does this. It’s trying to mine it out of them. You have to have the right energy to accomplish what they want to accomplish.”

Coach Bob says it’s all about breaking down the barriers and saying yes.

“When you talk to people, they all have dreams, and it was a matter of pinning those dreams down, taking baby steps to build confidence first, and eventually getting into their final dream,” Coach Bob added.

For United Alloy, having employees feeling fulfilled in both work and personal life is a win-win.

“Helping your employees have a better life, whether it’s here or outside of work, is going to help your bottom line, too, so why would you not?” explained Vanessa Dubick, CFO of United Alloy. “Absenteeism has dropped, and overall I think people are just, even if they aren’t seeing Coach Bob, feel good about saying, hey my company offers this.”

Lazcano tells me it’s humbling, as his family moved here to the states to live out the American dream.

“I’m hoping that this inspires, not just my family, but other people around, too,” Lazcano added. “That just because you started in that situation, doesn’t mean you have to end in that situation.”

It’s that inspiration driving Richard forward with fresh perspective and new dreams.

“I like the ups and downs and not knowing what’s going to happen,” said Lazcano. “That feeds me.”

About 30 to 40 other people have had that same experience like Richard at United Alloy, which prides itself on being a family business. There are a couple of other companies here in Wisconsin that have a program similar to this one.