In the 608: Business booming for downtown Mount Horeb

Mount Horeb Welcome Center Fall

MOUNT HOREB, Wis — Big things are happening in downtown Mount Horeb as four new businesses have officially opened their doors.

The village hosted a celebration over the weekend, which corresponded with the reopening of the Streatery program.

The first business is Isaac’s Antiques which reopened in the fall under new ownership at 132 E. Main St. The release says the business will still be selling antiques, but it has been introducing new vendors.

Sugar Troll and Gempler’s softly opened their doors in Mid-March. Sugar Troll, which has the same owner as Grumpy Troll Brewpub, is Mount Horeb’s first candy shop. Guests can find gelato, fudge, macarons, taffy, vintage sweets and craft treats. Sugar Troll is located at 122 E. Main St.

Gempler’s has been an outdoor supply business since 1939 and moved its headquarters to Mt. Horeb two years ago. It recently opened its first retail shop at 109 E. Main St.

The last business to open in the area is Jangle Natural Living. It officially opened on April 3. Jangle replaced Isaac’s Soaps. Owner Janelle Holstrom started making goat milk soaps and other natural bath products in 2012 for her company Jangle SOAPWorks. Jangle is selling Holstrom’s handmade soaps and other beauty products and lifestyle items.

Also slated to open on the same block of Main Street later this year (June 2021) is The Yoga Space, a new, locally-owned and women-owned yoga studio that will be located just above Gemplers. The studio, which was once home to the Village’s Opera House, will provide a clean, bright and welcoming space for yogis of all experience levels.