Ice Cream Social to open scoop shop

When Katrina Ervin lost her job as a result of COVID-19, she ended up turning her ice cream making hobby into a business.

Ice Cream Social launched in June of last year. It started by selling everything through Instagram to followers who would claim “dibs” on a flavor. Ice Cream Social gives proceeds to nonprofits who are fighting for social change.

Ice Cream Social has since expanded to making ice cream at FEED Kitchens and selling it online. Ervin announced Friday Ice Cream Social will be opening an in-person scoop shop within Pasture and Plenty’s new shared kitchen space, The P&P Makeshop.

“So much has changed in my life over the last year and I’m endlessly grateful for every one of you for the support and love you’ve shown me since starting Ice Cream Social,” Ervin says in an Instagram post.

 

View this post on Instagram

 

A post shared by Ice Cream Social (@icecreamsocial_wi)

The P&P Makeshop will operate as a space for food prep and storage, along as a manufactory and shared production kitchen for businesses outside of Pasture and Plenty.

Ervin says that she didn’t think opening a brick and mortar location would be attainable, but she couldn’t say no when Pasture and Plenty owner Christy McKenzie reached out to see if she wanted a space at The P&P Makeshop.

“I’m honored to have been asked to be a part of this incredible business incubator for women and people of color,” Ervin says. “P&P is working to create a space where each of our unique small businesses can thrive and have the support and equipment that we need to be successful.”

The Makeshop is currently fundraising to help cover the costs of building out of the space and for the businesses a part of it. Ice Cream Social’s scoop shop is planning to open this summer.

Click here to read about Ervin’s journey to start Ice Cream Social. Read about The P&P Makeshop here.