Black River Falls’ new cranberry research station aims to keep Wisconsin at top of industry

BLACK RIVER FALLS, Wis. (WKBT) — The new Wisconsin Cranberry Research Station unveiled Friday is intended to help Wisconsin maintain its status as the world’s most productive cranberry region.

The Wisconsin Cranberry Research Foundation will operate the Black River Falls station as the center of the state’s cranberry industry. The Badger State produces more than half of the nation’s cranberries.

“This industry is generational in and of itself,” said Tom Lochner, the foundation’s executive director. “We have fourth-, fifth- and sixth-generation growers — it’s not uncommon.”

“They look for ways to pass their farms and legacies on to other farmers and that’s what we’re trying to do here,” Lochner said.