‘I am not Wisconsin’: Upper Peninsula Twitter page upset with map mistake in Mountain Dew campaign

Allison Garcia
Posted:
Updated:
by Allison Garcia

MADISON, Wis. — Mountain Dew has a new campaign: “DEWnited States.”

For the advertising launch, the brand created a map of all the states in bright colors. Unfortunately, the map has one noticeable mistake. In it, Michigan’s Upper Peninsula appears to be part of Wisconsin.

Get ready for a summer full of Dew! 50 states. 50 bottles. Each one with a story. What’s yours? Collect them all to get a $100 prepaid gift card. #DEWnited See rules: https://t.co/y7WG57s8Ri 18+, ends 8/10/19. pic.twitter.com/PemXgmjt2k

— Mountain Dew® (@MountainDew) June 3, 2019

The Upper Peninsula Twitter page was not pleased with the mistake.

The page demanded that Mountain Dew fix it or send free soda to UP residents.

Dear @MountainDew,

I � AM � NOT � WISCONSIN �

Fix this, or send a free case to all my residents. Your call.

Sincerely,
America’s Peninsula pic.twitter.com/Rd3Q2vllJV

— The Upper Peninsula (@UpperPeninsula) July 9, 2019

“I am not Wisconsin,” the Upper Peninsula tweeted at Mountain Dew. “Fix this, or send a free case to all my residents. Your call.”

Mountain Dew’s campaign rewards drinkers with $100 if they collect bottles from all 50 states.

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