Hy-Vee sets goal to raise $1M to help local food banks

hyvee storefront

WEST DES MONIES, Iowa. — Hy-Vee Inc. announced Saturday that it has set a goal to raise $1 million to help local food banks during the COVID-19 outbreak.

According to a news release, starting Monday the company will launch a campaign to help local food banks restock their shelves and raise awareness for food banks across the grocery store’s eight-state region.

When customers check out, they will be asked if they would like to donate $1 or more to assist local food banks. Hy-Vee will match every dollar raised, up to $500,000. Customers can also make a donation when buying groceries online through the company’s Hy-Vee Aisles Online system.

“In today’s uncertain times, we want to keep our local food banks stocked with the essentials that individuals and families need,” said Randy Edeker, Hy-Vee’s chairman, CEO and president. “By partnering with our customers, our goal is to raise $1 million for our food bank partners so they can continue their operations throughout this crisis.”

All funds will be collected at the store level on a weekly basis and provided to local food banks to help replenish their stock every week.

Donations at the checkout will be accepted March 23 through April 30.