Holiday spending expected to be at a 15-year high

Shoppers are expected to spend around $680 billion this holiday shopping season, a 15-year high.

According to a survey for the National Retail Federation, consumers said they will spend an average $967.13 this year. So how do you getthe most out of your buck? Retail experts like Betty Hurd from Madison College said it’s important to do homework. If you’re looking for a specific item compare the prices between stores. She also said to make a list of the items you really need so you don’t make unneeded purchases.

“Make your list, check it twice,” Hurd said. “Stay true to what you’re really looking for is a big key thing.”

If shopping online is more your thing tools for your computer and smartphone like CamelCamelCamel, Invisible Hand and Honey will alert you to price changes. Hurd said it’s also important to stick to sites you know

“This is the time of year when fancy new websites pop up that say, ‘Here’s a great deal on this,’ but that may or may not be true.”

Seventy percent of Americans are expected to shop between Black Friday and Cyber Monday, and 30 million are expected to shop on Thanksgiving.