Harley-Davidson jumps into electric bicycle market
MILWAUKEE — Iconic motorcycle maker Harley-Davidson is jumping into the hot market for electric bicycles.
The Milwaukee-based company has unveiled a new brand known as Serial 1 Cycle Co., taking the nickname of Harley-Davidson’s first motorcycle.
Serial 1 brand director Aaron Frank says the e-bicycle market is going gangbusters right now, largely due to COVID-19.
Frank says people are looking for a safe way to exercise and get out of the house or are looking for a way to safely commute.
The electric bikes have a small motor and a battery that generates power assistance beyond just pedaling.
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